英國市場營銷專業(Marketing)介紹
在人類已跨人21世紀的今天,由於資訊科學技術高速發展,消費方式發生巨大的變化,現代市場行情變得更為錯綜復雜,市場競爭異常激烈。任何企業要想成功進入、占領、鞏固和擴展市場,採用正確的營銷策略顯得尤為重要。
市場營銷,目前是人才市場上用人單位提供崗位最多的專業。市場營銷專業畢業生就業選擇面廣,即可從事工商企業市場調研預測、市場營銷戰略規劃、產品開發管理、市場開發和國際市場開拓、品牌戰略規劃、營銷診斷與審計、物流配送、企業形象設計等方面的工作,也可從事相關的科研、教學和非盈利組織如行政事業單位的營銷工作。當然,市場營銷的畢業生,也可以從公司普通職員做起,逐漸地進入市場營銷部門。
英國市場營銷碩士專業的申請,大多數需要專業背景,部分大學可以接受轉專業申請。
在英國市場營銷專業畢業的學生,在英國找工作的難易程度不是絕對的。如果你想回港找工作,你便擁有了很大的優勢,除了語言優勢之外,你也相對比別人更了解國際市場,擁有更現代並與國際接軌的理論和時間,可被跨國企業或者出口企業視為不可多得的人才。
由於國際化趨勢的深入,越來越多的外資企業、合資以及全資控股等類型的公司將在亞洲及香港迅速發展,這也就意味著香港的銷售市場將持續擴張,對於銷售人才的需求量會越來越大。不難理解,在現在激烈競爭的社會,公司產品好壞是基礎,可是要把產品的好講出去,把產品順利的推銷出去才是真本事。而這個也是一門學問,也因此營銷已經成為一種不敗的觀念在逐漸滲入每一個企業,甚至是每一個員工的腦海中,可以說市場營銷這個專業的就業前景將持續走俏。
市場營銷 (Marketing) 2022年排名
來源:英國大學完全指南 年份:2022
2022 | 大學 | 得分 | 入讀要求 |
---|---|---|---|
1 | University of Bath | 100% | 92% |
2 | City, University of London | 98% | 92% |
3 | University of Strathclyde | 97% | 100% |
4 | Durham University | 97% | 86% |
5 | Heriot-Watt University | 96% | 96% |
6 | University of Stirling | 95% | 90% |
7 | University of Southampton | 95% | 81% |
8 | University of Manchester | 95% | 86% |
9 | University of Liverpool | 95% | 74% |
10 | University of Bristol | 94% | 79% |
11 | University of Exeter | 94% | n/a |
12 | University of Plymouth | 94% | 63% |
13 | University of Reading | 94% | 75% |
14 | Lancaster University | 93% | 72% |
15 | University of Leeds | 93% | 78% |
16 | Aston University, Birmingham | 93% | 62% |
17 | Swansea University | 93% | 73% |
18 | Newcastle University | 92% | 75% |
19 | University of East Anglia UEA | 92% | 72% |
20 | Ulster University | 92% | 67% |
21 | University of Sussex | 92% | 71% |
22 | Bangor University | 91% | n/a |
23 | Glasgow Caledonian University | 91% | 88% |
24 | Nottingham Trent University | 90% | 64% |
25 | University of Salford | 90% | 60% |
26 | University of Lincoln | 90% | 62% |
27 | Royal Holloway, University of London | 90% | 72% |
28 | Bristol, University of the West of England | 90% | 58% |
29 | Anglia Ruskin University | 89% | 55% |
30 | Northumbria University, Newcastle | 89% | 72% |
31 | Bournemouth University | 89% | 58% |
32 | University of Leicester | 89% | 67% |
33 | University of Dundee | 88% | n/a |
34 | University of Northampton | 88% | 53% |
35 | Keele University | 88% | 58% |
36 | University of Kent | 88% | 70% |
37 | Queen Mary University of London | 88% | 85% |
38 | Birmingham City University | 88% | 60% |
39 | Aberystwyth University | 87% | 56% |
40 | Oxford Brookes University | 87% | 61% |
41 | Edinburgh Napier University | 87% | 72% |
42 | University of Essex | 87% | 59% |
43 | Sheffield Hallam University | 87% | 55% |
44 | Coventry University | 87% | 57% |
45 | Manchester Metropolitan University | 86% | 64% |
46 | University of Derby | 86% | 58% |
47 | University of Portsmouth | 86% | 60% |
48 | University of Hull | 86% | 64% |
49 | Teesside University, Middlesbrough | 86% | 58% |
50 | University for the Creative Arts | 86% | 66% |
51 | University of Worcester | 85% | 70% |
52 | Leeds Beckett University | 85% | 55% |
53 | University of Huddersfield | 85% | 62% |
54 | Liverpool John Moores University | 85% | 68% |
55 | University of Chester | 85% | 61% |
56 | Liverpool Hope University | 85% | 57% |
57 | University of Greenwich | 85% | 61% |
58 | University of the West of Scotland | 85% | 59% |
59 | University of Brighton | 85% | 56% |
60 | De Montfort University | 85% | 52% |
61 | University of Central Lancashire | 84% | 57% |
62 | University of Gloucestershire | 84% | 61% |
63 | University of Chichester | 84% | 51% |
64 | Abertay University | 84% | 77% |
65 | University of Hertfordshire | 84% | 53% |
66 | Norwich University of the Arts | 83% | 60% |
67 | University of the Arts London | 83% | 71% |
68 | Kingston University | 83% | 56% |
69 | University of Bradford | 83% | n/a |
70 | University of Westminster, London | 83% | 65% |
71 | Solent University (Southampton) | 82% | 56% |
72 | Ravensbourne University London | 82% | n/a |
73 | Falmouth University | 82% | 57% |
74 | University of Sunderland | 81% | 51% |
75 | Cardiff Metropolitan University | 81% | 57% |
76 | University of Roehampton | 81% | 52% |
77 | University of South Wales | 81% | n/a |
78 | Goldsmiths, University of London | 81% | 64% |
79 | University of Bedfordshire | 81% | 59% |
80 | Buckinghamshire New University | 81% | 46% |
81 | Bath Spa University | 80% | n/a |
82 | St Mary's University, Twickenham | 80% | 55% |
83 | London South Bank University | 80% | 56% |
84 | Middlesex University | 80% | 54% |
85 | London Metropolitan University | 79% | 50% |
86 | Canterbury Christ Church University | 79% | 54% |
87 | University of Winchester | 79% | 53% |
88 | University of Wolverhampton | 78% | 45% |
89 | Leeds Trinity University | 78% | 43% |
90 | Edge Hill University | 77% | n/a |
91 | University of East London | 77% | 41% |
92 | Glyndwr University, Wrexham | 71% | n/a |